FDA-CTP publishes numerous pieces of educational collateral each year, and they had grown tired of using stock photography that was often seen in-use by other major organizations. They approached us about capturing a library of proprietary images to accompany their messaging.
The timing for this project was tight, because completion became crucial to an upcoming event. We worked closely with a great production crew out of New York to scout, cast, and schedule every detail of the shoot. Efficiency was key.
We shot in New Jersey at a number of sites that felt representative of the client's typical audience (students at school, general public in retail locations, scientists in the lab and at the conference table.)
We really weren't sure we'd be able to pull it off, 6 locations during a 5 day shoot. But the Creative Team was amazing, and we got stellar photos. 15,000 of them! – FDA-CTP Executive
